Staff Profile

Introduction

I lead the team that provides marketing support to our commercial, technology transfer, and knowledge exchange function, Newcastle Innovations. We also lead on the University's research marketing and on large, complex and strategic projects.

Universities undertake a wide variety of work in a B2B context. Examples include:

• anchoring innovation districts and urban regeneration schemes - read my blog about design, management and programming of innovation districts
• licensing and technology transfer
• innovation support
• Higher and Degree Apprenticeships
• contract and collaborative research
• company creation (aka "spin outs")
• investment opportunities, both venture capital and institutional investment

Our team leads marketing support for large, complex, and/or strategic projects including:

• Health Innovation Neighbourhood
• Stephenson Building redevelopment
• Castle Leazes hall of residence redevelopment
• University investment prospectus
• promoting awareness and attendance at the University's cultural venues

I work towards our Higher Education Innovation Fund (HEIF) strategy and activities that feature in Higher Education Business and Community Interaction Survey (HEBCIS) returns and the Knowledge Exchange Framework (KEF).

I also work with colleagues to support research and reputation campaigns.

Roles and Responsibilities

• Head of Enterprise (B2B) Marketing
• Senior Returning Officer, Newcastle University Students' Union
• Member, Marketing Leadership Team

Background

• Academic and professional background in science and engineering before transition to marketing
• Triple Chartered professional
• 22 years working in a Russell Group University (research intensive, R1)
• experience of marketing, teaching, business engagement, international, organisational change and advancement
• part of major project teams including academic and professional reorganisations, and capital projects

Qualifications and Credentials

Professional

• Chartered Marketer, Member Chartered Institute of Marketing: CMktr MCIM
• Chartered PR Practitioner, Member Chartered Institute of Public Relations: Chart.PR MCIPR
• Chartered Fellow, Chartered Management Institute: CMgr FCMI
• PRINCE2 Foundation and Practitioner Certificates in Project Management
• Ethical Procurement and Supply, Chartered Institute of Procurement and Supply (CIPS) (2026 - 2027)
• Fellow Advance HE (Higher Education Academy): FHEA
• Level 7 Senior Leader Apprenticeship (Institute for Apprenticeships & Technical Education, 2023)
• Specialist Diploma Internal Communications (Chartered Institute of Public Relations, 2018)

Academic

• Executive MBA (Newcastle University, Distinction, 2023)
• Postgraduate Certificate Advanced Studies in Academic Practice (Newcastle University, 2015)
• BSc (Hons) Surveying and Mapping Science (Newcastle University, 2:i, 2001)

Previous Positions

• Marketing and Communications Manager, Newcastle University (2016 - 2019)
• Senior Teaching Associate, Newcastle University (2010 - 2016)
• Development Officer, Newcastle University (2006 - 2010)
• Junior Research Associate, Newcastle University (2004 - 2006)
• Marine Construction Surveyor, Fugro, Houston, Tx. (USA) (2001 - 2004)

• Articles

  • Bramald T, Allenby K. Where do they go?. Geomatics World 2015, 23(5), 30-31.
  • Bramald T, Heidrich O, Hall J. Teaching sustainability to first year civil engineering students. Proceedings of the ICE: Engineering Sustainability 2015, 168(2), 93-101.
  • Bramald T, Mills H, Mills J, Edwards S. Recruitment, retention and progression of Geomatics undergraduates at Newcastle University. Austrian Journal for Surveying and Geoinformation 2009, 97(1).

• Book Chapters

  • Sutherland M, Rodrigo P, Shorley J, Stephenson S, Bramald T. An introduction to knowledge exchange. In: Daniels K; Hansen SL, ed. How to Enable Engagement Between Universities and Business. Cheltenham: Edward Elgar Publishing, 2024, pp.20-29.
  • Bramald T, Edwards SJ. Life During and Beyond Geomatics. In: Tate,S; Hopkins,P, ed. Re-thinking undergraduate students’ transitions to, through and out of university. Higher Education Academy, 2013, pp.21-23.

• Conference Proceedings (inc. Abstracts)

  • Hastie J, Rasul S, Bramald T. Knowledge Exchange Strategy. In: PraxisAuril 2024. 2024, Blackpool (UK).
  • Bramald T, Heidrich O, Hall JA. Exploring first year undergraduates’ perceptions of conflicting parameters and complexity in civil engineering through three different learning experiences. In: Engineering Education for Sustainable Development (EESD13). 2013, Cambridge, UK.
  • Bramald T, Wilkinson SM. Introducing and Stimulating Sustainable Engineering in First Year Civil Engineering Students. In: American Society for Engineering Education Annual Conference. 2009, Austin, Texas, USA: American Society for Engineering Education.

• Online Publications

  • Bramald T. The design, management, and programming of innovation districts. From blog, Newcastle University, 2024. Available at: https://from.ncl.ac.uk/the-design-management-and-programming-of-innovation-districts.
  • Besemann L, Bramald T, Cox M. Challenges Facing Knowledge Exchange Professionals are the Same for UK and US Universities. PraxisAuril, 2022. Available at: https://www.praxisauril.org.uk/news-policy/blogs/challenges-facing-knowledge-exchange-professionals-are-same-uk-and-us-universities.