Profile

Dr Rosie Sadraei is a Lecturer (Assistant Professor) in Entrepreneurship at Newcastle University Business School, having joined the University in June 2026. She is a Senior Fellow of the Higher Education Academy (SFHEA), recognising her sustained commitment to excellence in teaching and learning in higher education. Prior to joining Newcastle University, Dr Sadrari held research and teaching positions at Aston University and Coventry University.

Dr Sadraei has published peer-reviewed articles in internationally recognised journals, including the Journal of International Business Studies (JIBS), International Journal of Entrepreneurial Behavior & Research (IJEBR), Entrepreneurship & Regional Development (ERD), Asia Pacific Journal of Management, and The International Journal of Entrepreneurship and Innovation, among others. Her research has been presented at leading international conferences and has received international recognition, including the Best Paper Award from the Entrepreneurship (ENT) Division of the Academy of Management in both 2025 and 2026.

Dr Sadrari is a member of the Academy of Management (AOM) and the European Academy of Management (EURAM). She is committed to advancing impactful entrepreneurship research, delivering high-quality teaching, and fostering collaboration between academia, industry, and policymakers. She is an active reviewer for several leading journals.

Research Interests

My research focuses on entrepreneurship, innovation, and decision-making, with particular interests in:

• Women's entrepreneurship and inclusive entrepreneurial ecosystems: Examining how women entrepreneurs navigate institutional, social, and market barriers, with a particular focus on sustainability, circular economy, and digital transformation.
• Entrepreneurial cognition and entrepreneurial signalling: Investigating how entrepreneurs recognise opportunities, make strategic decisions under uncertainty, and communicate venture quality to investors, stakeholders, and international markets.
• Digital entrepreneurship and artificial intelligence: Exploring how digital technologies and AI shape entrepreneurial behaviour, venture growth, responsible innovation, and organisational decision-making.
• International entrepreneurship: Examining the cognitive, behavioural, and contextual factors that influence internationalisation, international networking, and cross-border entrepreneurial growth.

Projects Led

• Empowering Green Women Entrepreneurs – Economic and Social Research Council ESRC, UKRI, UK–Brazil Global Talent Exchange Scheme, Principal Investigator, December 2024 – September 2026.

Projects Contributed To

• Advancing the Use of Biochar in the Building Industry: A Multi-Stakeholder Study – UKRI Cross-Research Council Responsive Mode (CRCRM), February 2025 – March 2027.
• Empowering Women in E-Mobility (Kenya) – The British Council, September 2024 – September 2026.
• ESRC Impact Acceleration Account (IAA), Partnership Development Award – Economic and Social Research Council (ESRC), March 2024 – December 2024.
• Phoscycle Project – UK Research and Innovation (UKRI), January 2020 – July 2021.

Teaching

Dr Rosie Sadraei teaches and contributes to the following undergraduate and postgraduate modules:

• MKT2004 – Research Methods
• NBS8062 – Research Methods
• NBS9131 – Entrepreneurial Strategy (Module Leader)
• NBS8618 – Sustainable Venture Creation
• EIN8099 – New Venture Creation in Action
• NBS8627 – New Venture Creation Plan

• Articles

  • Sadraei R, Dal Mas F. Women entrepreneurship in the age of AI and ESG: Micro- and macro-level drivers of adoption. International Journal of Entrepreneurship and Innovation 2026, Epub ahead of print.
  • Mmadubuko M, Sousa C, Sadraei R, Rüdiger Kaufmann H. The role of global marketing strategies on the international performance of SMEs: current state and future research agenda. International Marketing Review 2026, 43(4), 921-950.
  • Sadraei R, Sadeghi V, Sukumar A, Aliasghar O. Capability-driven international scale-up: the moderating role of co-creation and technology. International Journal of Entrepreneurial Behavior & Research 2026. In Press.
  • Sadraei R. Role of networks in driving innovation and global growth: Enhancing women-led start-ups in the internationalisation arena. International Journal of Entrepreneurship and Innovation 2025, 26(3), 239-250.
  • Rezaei M, Sadraei R, Jafari-Sadeghi V, Vrontis D. Knowledge is of no value unless to be shared. A synthesis of knowledge-sharing drivers in born-globals. Asia Pacific Journal of Management 2025, 42, 1131-1161.
  • Beheshti M, Mladenovic D, Sadraei R, ZareRavasan A. From the final frontier to the metaverse: exploring the role of sharing economy principles in revolutionizing space tourism. International Journal of Contemporary Hospitality Management 2025, 37(4), 1350-1383.
  • Hamrabadi A, Khorana S, Sadraei R, Zona F. Digital governance voids and entrepreneurial internationalization. Entrepreneurship & Regional Development 2025, Epub ahead of print.
  • Calandra D, Oppioli M, Sadraei R, Jafari-Sadeghi V, Pietro Biancone P. Metaverse meets digital entrepreneurship: a practitioner-based qualitative synthesis. International Journal of Entrepreneurial Behavior & Research 2024, 30(2-3), 666-686.
  • Sadraei R, Biancone P, Lanzalonga F, Jafari-Sadeghi V, Chmet F. How to increase sustainable production in the food sector? Mapping industrial and business strategies and providing future research agenda. Business Strategy and the Environment 2023, 32(4), 2209-2228.

• Book Chapter

  • Sadraei R, Khorana S. Women Entrepreneurs’ Sustainable Internationalization: A Systematic Literature Review of Strategies, Barriers, and Enablers. In: Bouguerra, A., Lee, S.H., Juergensen, J., Zhao, S, ed. International Business and Seismic Disruptions: Political, Digital, and Sustainability Dynamics. Cham: Palgrave Macmillan, 2026, pp.199-230.

• Conference Proceedings (inc. Abstract)

  • Sadeghi V, Sadraei R. When Vulnerability Backfires: Audience Sophistication and Digital Entrepreneurial Signaling. 2026. In Preparation.