Staff Profile

Introduction

I lead a small team that provides marketing support to our work with Businesses and Partners and research.

Universities undertake a wide variety of work in a B2B context. Examples include:

• Anchoring innovation districts and urban regeneration schemes - read my blog about design, management and programming of innovation districts
• Licensing and technology transfer
• Innovation support
• Higher and Degree Apprenticeships
• Contract and collaborative research
• Company creation (aka "spin outs")
• Investment opportunities, both patient and venture capital

Our team also leads marketing support for large, complex, and/or strategic projects including:

• Health Innovation Neighbourhood
• Stephenson Building redevelopment
• Castle Leazes hall of residence redevelopment
• University investment prospectus
• promoting awareness and attendance at the University's cultural venues

I work towards our Higher Education Innovation Fund (HEIF) strategy and activities that feature in Higher Education Business and Community Interaction Survey (HEBCIS) returns and the Knowledge Exchange Framework.

I also work with colleagues to support research and reputation campaigns.

Roles and Responsibilities

• Head of Enterprise (B2B) Marketing
• Senior Returning Officer, Newcastle University Students' Union
• Member, Marketing Leadership Team

Background

• Academic and professional background in science and engineering before transition to marketing
• 22 years working in a Russell Group University (research intensive, R1)
• Experience of marketing, teaching, business engagement, international, organisational change and advancement
• Part of major project teams including academic and professional reorganisations, intranet roll-out, and capital projects

Qualifications and Credentials

Professional

• Chartered PR Practitioner, Member Chartered Institute of Public Relations: Chart.PR MCIPR
• Chartered Fellow, Chartered Management Institute: CMgr FCMI
• Member, Chartered Institute of Marketing: MCIM
• PRINCE2 Foundation and Practitioner Certificates in Project Management
• Ethical Procurement and Supply, Chartered Institute of Procurement and Supply (CIPS) (2026 - 2027)
• Fellow Advance HE (Higher Education Academy): FHEA
• Level 7 Senior Leader Apprenticeship (Institute for Apprenticeships & Technical Education, 2023)
• Specialist Diploma Internal Communications (Chartered Institute of Public Relations, 2018)

Academic

• Executive MBA (Newcastle University, Distinction, 2023)
• Postgraduate Certificate Advanced Studies in Academic Practice (Newcastle University, 2015)
• BSc (Hons) Surveying and Mapping Science (Newcastle University, 2:i, 2001)

Previous Positions

• Marketing and Communications Manager, Newcastle University (2016 - 2019)
• Senior Teaching Associate, Newcastle University (2010 - 2016)
• Development Officer, Newcastle University (2006 - 2010)
• Junior Research Associate, Newcastle University (2004 - 2006)
• Marine Construction Surveyor, Fugro, Houston, Tx. (USA) (2001 - 2004)

• Articles

  • Bramald T, Allenby K. Where do they go?. Geomatics World 2015, 23(5), 30-31.
  • Bramald T, Heidrich O, Hall J. Teaching sustainability to first year civil engineering students. Proceedings of the ICE: Engineering Sustainability 2015, 168(2), 93-101.
  • Bramald T, Mills H, Mills J, Edwards S. Recruitment, retention and progression of Geomatics undergraduates at Newcastle University. Austrian Journal for Surveying and Geoinformation 2009, 97(1).

• Book Chapters

  • Sutherland M, Rodrigo P, Shorley J, Stephenson S, Bramald T. An introduction to knowledge exchange. In: Daniels K; Hansen SL, ed. How to Enable Engagement Between Universities and Business. Cheltenham: Edward Elgar Publishing, 2024, pp.20-29.
  • Bramald T, Edwards SJ. Life During and Beyond Geomatics. In: Tate,S; Hopkins,P, ed. Re-thinking undergraduate students’ transitions to, through and out of university. Higher Education Academy, 2013, pp.21-23.

• Conference Proceedings (inc. Abstracts)

  • Hastie J, Rasul S, Bramald T. Knowledge Exchange Strategy. In: PraxisAuril 2024. 2024, Blackpool (UK).
  • Bramald T, Heidrich O, Hall JA. Exploring first year undergraduates’ perceptions of conflicting parameters and complexity in civil engineering through three different learning experiences. In: Engineering Education for Sustainable Development (EESD13). 2013, Cambridge, UK.
  • Bramald T, Wilkinson SM. Introducing and Stimulating Sustainable Engineering in First Year Civil Engineering Students. In: American Society for Engineering Education Annual Conference. 2009, Austin, Texas, USA: American Society for Engineering Education.

• Online Publications

  • Bramald T. The design, management, and programming of innovation districts. From blog, Newcastle University, 2024. Available at: https://from.ncl.ac.uk/the-design-management-and-programming-of-innovation-districts.
  • Besemann L, Bramald T, Cox M. Challenges Facing Knowledge Exchange Professionals are the Same for UK and US Universities. PraxisAuril, 2022. Available at: https://www.praxisauril.org.uk/news-policy/blogs/challenges-facing-knowledge-exchange-professionals-are-same-uk-and-us-universities.